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This New BMW is a Color Changing Chameleon

Black? Or white? If you’re undecided on whether to embrace dark or light when it comes to your next luxury vehicle, BMW may be able to help with that. The BMW iX Flow luxury electric Sports Activity Vehicle (SAV) debuted at this year’s Consumer Electronics Show in Las Vegas, showing off its sleek design, all-wheel drive capability, and commitment to sustainability. But the real showstopper: the car’s ability to change colors.

The BMW iX Flow uses color-changing technology featuring E Ink, the same electronic paper tech that has been used in eReaders. “The fluid color changes are made possible by a specially developed body wrap that is tailored precisely to the contours of the all-electric car,” said BMW Group in a news release. “When stimulated by electrical signals, the electrophoretic technology brings different color pigments to the surface, causing the body skin to take on the desired coloration.”

The luxury electric SAV is launching in two electric all-wheel-drive models, the 385 kW/523 hp BMW iX xDrive50 with a range of up to 391 miles and the 240 kW/326 hp BMW iX xDrive40 with a range of up to 264 miles. Will you be buying one of these sometime soon?